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Frisco Targets Key and Emerging Industries to Sustain Rapid Economic Growth

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Frisco Targets Key and Emerging Industries to Sustain Rapid Economic Growth

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Frisco, one of the fastest-growing cities in the United States and a leading market in North Texas, continues to strengthen its position as a top destination for businesses. The city is focused on maintaining its momentum by fostering a business-friendly environment supported by strong infrastructure, low taxes, strategic leadership, community partnerships, and a highly skilled workforce.

Frisco attracts both established corporations and startups seeking a dynamic location to grow, relocate, or launch new ventures. Its talent pipeline is powered by partnerships with institutions such as the University of North Texas—designated as a Tier One Research University—and Collin College, nationally recognized for its IT Center of Excellence.

The city proactively targets companies across four major and emerging industry sectors:

Corporate Attraction

  • Fortune 500 & Fortune 1000 companies
  • High-growth “Gazelle” firms
  • Global and national headquarters
  • Regional offices and shared service centers
  • Financial and professional services
  • Healthcare and life sciences
  • Business of sports
  • Logistics and transportation

Corporate leaders such as Keurig Dr Pepper, Addus Homecare, Careington International, HCA Healthcare Center for Clinical Advancement, and Quality Custom Distribution already call Frisco home.

Innovation

  • Artificial intelligence & analytics
  • Augmented and virtual reality
  • Wearable and embedded technologies
  • Human performance & wellness tech
  • Biotech and nutraceuticals
  • Research & development
  • Cybersecurity
  • Software and hardware development
  • Advanced materials

Frisco is rapidly becoming a technology hub, hosting innovative firms such as Magna5, Redwood Software, and the Abacus Group. The city also supports more than 200 startups and major employers like T-Mobile.

Business of Sports

  • Professional sports organizations & support services
  • Corporate operations
  • Governing bodies
  • Sports technology
  • R&D and testing
  • Apparel & equipment
  • Wellness products
  • Fan experience and hospitality

Frisco is home to eight professional and collegiate sports organizations and four major sports venues. The Dallas Cowboys, Dallas Stars, Dallas Cowboys Cheerleaders, and FC Dallas operate significant facilities in the city. In 2022, Frisco welcomed the PGA of America to a new 600-acre, mixed-use development backed by an investment exceeding half a billion dollars.

Gaming & Media

  • eSports
  • Management platforms
  • Game development
  • In-game experiences
  • Vendors & suppliers
  • Betting technologies
  • Digital media and new media

The GameStop Performance Center in Frisco hosts Complexity Gaming, a global leader in eSports. The city is also home to top sports-tech venture firms, including Stadia Ventures and Scoreboard Ventures, which help launch innovative sports startups.

Frisco continues to offer opportunities for companies of all sizes with Class A office space, build-to-suit developments, distribution centers, and retail-ready commercial properties.

Source: Frisco EDC

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