With the 2027 PGA Championship coming to Frisco, the PGA of America enters the spotlight from a position of renewed strength while LIV Golf’s challenge appears to be fading.

Professional golf’s balance of power appears to be shifting again, and by the time Frisco hosts the 2027 PGA Championship, one once-dominant topic may carry far less weight: LIV.

As anticipation builds for the major championship at Fields Ranch East in Frisco, the PGA of America is preparing to bring the first men’s major tournament to the Dallas-Fort Worth area in 64 years. The event is expected to highlight not only the region’s growing national profile, but also the PGA’s renewed momentum after several turbulent years in pro golf.

Frisco Prepares for a Landmark Golf Event

The PGA Championship will be played next year at the PGA of America’s 660-acre campus in Frisco, where officials expect around 200,000 visitors and an estimated $100 million in economic activity for the region.

That projection should be viewed cautiously, as is often the case with sports-related economic impact estimates. Still, the scale of the tournament reflects how central golf has become to North Texas’ business and tourism ambitions.

The Fields Ranch East course, photographed on April 8, 2026, is set to host the championship as Frisco and the wider Dallas-Fort Worth region continue attracting major corporations, new residents, and large-scale events.

Golf’s Expanding Role in the North Texas Economy

Golf’s presence in North Texas now extends well beyond tournament play.

Recent investment in the sport, including renovations at Cowboys Golf Club and broader growth in the recreational golf industry, has tied the game more closely to the region’s economy. Industry leaders see Dallas-Fort Worth as an increasingly important hub for the sport. Arcis Golf CEO Blake Walker has described the region’s importance in sweeping terms, saying Dallas holds a place in golf similar to New York’s role in finance.

At the local level, organizers say the Frisco development blends golf with dining, retail, and hospitality, creating revenue streams that extend beyond the course itself. Jason Mengel, the event’s director, said hospitality sales, ticket sales, and merchandise are expected to generate millions of dollars in direct tax revenue benefiting both Frisco and the state of Texas.

LIV Golf No Longer Dominates the Conversation

Yet one subject that may receive far less attention during the build-up to the 2027 championship is LIV Golf.

The Saudi-backed league once emerged as the PGA’s biggest disruptor, offering massive contracts to lure players and challenging the traditional structure of professional golf. For a time, LIV appeared to pose a serious threat to the PGA’s dominance. That pressure has eased.

Several media reports have suggested that the PGA has regained momentum while LIV’s rise has slowed. Speculation has increasingly shifted from rivalry to possible unification between the two sides. An ESPN report noted that only 10 LIV players were in the Masters field and pointed to what it described as “reverse defections” back to the PGA.

PGA Regains Ground Ahead of 2027 Championship

LIV Golf remains active. The league continues to stage tournaments and held an event in nearby Carrollton last year, where Patrick Reed took the title. LIV has also promoted its revenue growth.

Even so, the broader trajectory suggests the PGA has recovered much of the ground it lost during the height of LIV’s challenge. The organization appears to have reasserted itself as the main force in men’s professional golf, both competitively and commercially. That matters for North Texas.

By the time the PGA Championship arrives in Frisco in 2027, the focus is likely to be less on golf’s internal power struggle and more on the tournament itself, the region hosting it, and the economic and cultural impact of bringing a men’s major championship back to Dallas-Fort Worth for the first time in more than six decades.